Starting A Business – 5

Michael Lodge – listen to my PodCast   You can also listen to me on IHeart Radio.

This is brought to you by Lodge & Co. – a business and tax advisory service for small business and start-ups.  Visit our web site at and learn more about us and what we can do for you.

Over the next few days you and I are going to talk about starting a business.  What is the process we need to go through and questions we need to ask, and the planning that needs to be done.  We will go through the step by step process.​

I am providing you with a lot of resources as you start looking at data that will affect your startup.  You need to know where to go to find the information that you need.

Business Data & Statistics

Get access to data and statistics on your competitors, industry and target customer groups.

General Business Statistics

Find statistics on a variety of industries and business conditions.

​As a business owner, you will need a solid understanding of your market and current economic conditions to plan for business growth and success. The following resources provide statistics on a variety of U.S. industries and business conditions.

Provides the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing and publishing statistical data related to the U.S. business economy. Information includes definition of each industry and background material.

Offers a full range of official statistical information produced by more than 100 agencies. Site provides data and trend information on topics such as economic and population trends, crime, education, health care, aviation safety, energy use, farm production and more.

Presents an authoritative and comprehensive summary of statistics on the social, political and economic conditions in the United States.

Features a collection of data files created from U.S. Census County Business Patterns, an annual series that provides subnational economic data by industry.

Consumer Statistics

Find information about your potential customers and consumer market.

Every business needs customers to be successful. The more you know about your potential customers and your consumer market, the better equipped you’ll be to market your products and services effectively. This list of resources can help you find more information on the topics that are essential to business success.

Provides consumer credit data provided by the Federal Reserve Statistical Release.

Discloses consumer fraud and identity theft complaints received by the Federal Trade Commission, and U.S. and Canadian federal, state and non-governmental organizations.

Reports statistics related to children’s products, child poisonings, carbon monoxide poisonings and other products.

Lists indexes offered by the Bureau of Labor Statistics that measure different aspects of inflation.


Find out more about the population and uncover information that can be used in your business research efforts.

Demographics are the characteristics of a human population. This information is often used by small business owners to conduct research into where opportunities exist within their market and in developing appropriate business and marketing strategies to target customers. Use the statistical resources below to help you find out more about the U.S. population and uncover information that can be used in your business research efforts.

American FactFinder

  • Provides access to a wealth of population, housing, economic and geographic data from the U.S. Census Bureau.

State and County Quick Facts

  • Provides frequently requested Census Bureau information at the national, state, county and city levels.

Current Population Statistics

  • Shares information gathered in a monthly survey of about 50,000 households conducted by the Bureau of the Census for the Bureau of Labor Statistics (BLS).

Labor Demographics

  • Makes data that has been collected by BLS available for specific demographic categories including sex, age, race and ethnic origin.

Social Security Fact Sheets for Demographic Groups

  • Offers fact sheets for all demographic groups including women and young people.

U.S. Census Bureau Quick Facts

  • Gives access to facts about people, business and geography.

Economic Indicators

A variety of economic indicators can affect your business. These resources cover these and other statistical data that can be useful to your business research and planning initiatives.

A variety of economic indicators can affect your business, from unemployment rates and number of loans granted to small businesses to current interest rates. These resources cover major economic indicators and other statistical data on the U.S. economy and can be useful to your business research and planning initiatives.

Provides information on current economic conditions in a report published eight times a year. Each Federal Reserve Bank gathers anecdotal information on current economic conditions in its District through reports from Bank and Branch directors and interviews with key business contacts, economists, market experts and other sources.

Gives access to national, international, regional and industy economic accounts data.

Offers data on changes in the prices paid by urban consumers for a representative basket of goods and services. Data is produced monthly by The Consumer Price Indexes (CPI) program.

Profiles American business every five years, from the national to the local level.

Provides links for timely access to the daily releases of key economic indicators from the Bureau of Economic Analysis and the U.S. Census Bureau.

Gives an overview of the nation’s economic progress using text and extensive data appendices, written by the Chairman of the Council of Economic Advisors.

Provides an informative database of more than 13,000 U.S. economic time series.

Reports consumer price index, producer price index, real earnings and other economic indicators.

Documents the average change over time in the selling prices received by domestic producers for their output, measured by the Producer Price Index (PPI) program.

Provides broad and targeted economic data, analyses and forecasts for use by Government agencies, businesses and others.

Gives access to monthly Economic Indicators from January 1998 forward from the browse page. Documents are available as ASCII text and Adobe Portable Document Format (PDF).

Provides access to the White House plan for improving our economy.

Employment Statistics

Research useful statistics on employment trends throughout the U.S.

The amount of money the public has for spending will vary by employment rates. The more that people are employed, the more money they will have to buy products and services. As a business owner, you’ll need to understand how current economic indicators affect your business, especially employment rates. The resources listed here will provide you with useful statistics on U.S. employment in order to follow trends.

Offers employment statistics from the U.S. Bureau of Labor Statistics.

Provides current labor statistics from the Monthly Labor Review, a journal of fact, analysis and research from the U.S. Bureau of Labor Statistics.

Supplies databases, tables and calculators to use for different employment subjects.

Gives a glimpse into the future by providing information about the labor market for the Nation as a whole for the next 10 years.

Overviews different subject areas of employment statistics.

Lists employment statistics from the Equal Employment Opportunity Commission (EEOC).

Lists labor force statistics taken from the current population on a monthly basis.

Details different occupations along with their statistics.

Provides statistics on Social Security benefits.

Gathers labor statistics in the U.S. by state.

Documents wage data by area and occupation.

Offers labor statistics from the Women’s Bureau under the U.S. Bureau of Labor Statistics.

Income Statistics

View national statistics on income and earnings to help ensure that your pay rates are fair based on the marketplace.
Your review of national statistics on income and earnings will help ensure that you pay rates that are fair based on the marketplace. The resources below will provide you with current statistics on income and earnings of people in the United States.

Reports earnings by state, education, occupation and gender compiled by the U.S. Census Bureau.

Shares income statistics from several major household surveys and programs from the U.S. Census Bureau.

Offers databases, tables and calculators by subject from the Bureau of Labor Statistics.

Provides comprehensive measures of wages, employment cost trends and benefit incidence and detailed plan provisions, tabulated by the National Compensation Survey (NCS).

Gives poverty data from several major household surveys and programs.

Reports average hourly salary per month.

Provides detailed information on cash and noncash income as well as data on taxes, assets, liabilities and participation in government transfer programs.

Gives reports on the usual weekly earnings of wage and salary workers.

Money & Interest Rates

Find information and statistics about exchange rates, interest rates and general stock measures.

Financial factors affect every business. For example, variations in interest rates and exchange rates can either add or remove some of the profits that your business makes, and some of the purchase power that consumers have. Explore the resources listed below to find current information and statistics about exchange rates, interest rates and general stock measures.

Provides information about the foreign exchange rates from the Federal Reserve.

Offers weekly release of special interest rates. This information is posted on Mondays and updated daily.

Gives statistics and historical data from the Federal Reserve.

Lists current stock measures, which are updated every Thursday.

Production & Sales Statistics

Explore statistics on the production and sale of goods in the United States.

The production and sale of goods in the United States can be an indicator for several factors that impact your business, such as a rise or decline in retail spending, demand for products or services, or supply costs. Visit the resources below for statistics regarding the production and sale of goods in the United States.

Provides sample estimates of statistics for all manufacturing establishments with at least one paid employee.

Offers a single source for manufacturing, mining and construction statistics provided by the U.S. Census Bureau.

Shares quarterly financial reports (QFRs) for manufacturing, mining and trade corporations.

Provides measures of labor productivity and costs through two U.S. Bureau of Labor Statistics’ programs, the Major Sector Productivity program and the Industry Productivity Program.

Details monthly, quarterly and annual retail and wholesale trade surveys.

Trade Statistics

Trade statistics are often indicators of sales performance and the role competitors play. Find statistics on U.S. trade and exports that matter to your business.

Trade statistics are often indicators of sales performance, such as export sales, national and international demand, alternative markets, and the role competitors play. On this page you will find statistics on U.S. trade and exports.

Quarterly and annual estimates of international transactions.

Lists the top 5000 importers, alphabetically, based on entered value each fiscal year.

One-stop shop for U.S. export and import statistics and issues regulations governing the reporting of all export shipments from the United States.

Provides an annual summary of international trends including comparative economic performance tables.

Offers monthly international trends data including comparative economic performance tables.

Has the latest news and reports for international trade in goods and services.

Access to current and cumulative U.S. export and import data.

Statistics for Specific Industries

Find specific industry information to help you create a business plan, refine your business strategy and manage your business.

A great deal of data about specific industries is collected by federal government agencies. This information can be valuable when developing your business plan, refining your business strategy and managing your business over time.

For information on the standards used to classify industries and businesses, visit the North American Industry Classification System (NAICS Codes) website.

Select the topic of interest below to jump to that section on this page.


Covers the economics of food, farming, natural resources and rural America.

Provides long-run baseline projections for the agricultural sector through 2005 that incorporate provisions of the Federal Agriculture Improvement and Reform Act of 1996 (1996 Farm Act).

Provides timely, accurate and useful statistics in service to U.S. agriculture from the National Agricultural Statistics Service.


Offers information collected by the Federal Reserve Board.

Provides information from the National Credit Union Association.

Enables you to search for information on specific banks, their branches and the industry.

Provides a comprehensive summary of financial results for all institutions insured by the Federal Deposit Insurance Corporation (FDIC). This report card on industry status and performance includes written analyses, graphs and statistical tables.

Details financial information as well as structural data (number of institutions and branches) for all FDIC-insured institutions in a quarterly publication.


Includes forecasts and analyses, renewable and alternative fuels, as well as state and U.S. historical data overviews.

Presents an assessment by the Energy Information Administration (EIA) of the outlook for international energy markets through 2030.

Provides many statistics for mineral commodity and revenue.

Provides calculations for asset valuation for coal, gas and oil.

Provides current emissions trends data and documentation from the National Emissions Inventory (NEI) under the U.S. Environmental Protection Agency (EPA)

Offers a one-stop-shop for all environmental facts.

Gives complete guide created to protect public health and environment from pollutants present in biosolids (sewage sludge).

Lists maps and charts provided by the Natural Resources Conservation Service (NRCS).

Health and Safety

Provides information resources to public health professionals and the public at large from the Centers for Disease Control and Prevention (CDC) .

Offers data on the cost and use of health care and health insurance coverage.

Supplies inspections data and statistics in occupational safety and health administration from the U.S. Department of Labor.

Gives information collected annually on the rate/ number of injuries, illnesses, and fatal injuries in the workplace, and compares statistics by incident, industry, geography, occupation and other characteristics.


Shares statistics on the need for housing programs and initiatives, as well as helps determine the current economic indicators based on the housing market. This site uses current rental and home owner vacancy rates and descriptions of the available properties to obtain statistics.

Provides data sets that include collections from the American Housing Survey, HUD median family income limits, as well as other housing topics.

Offers data about building permits, housing start-up projects and housing completions.

Supplies data about annual housing sales.


Provides reports on accidents, passengers, cargo, safety, funding and many other topics in aviation.

Reports statistics compiled by the Research and Innovative Technology Administration (RITA) in coordination with the U.S. Department of Transportation (DOT).

Details annual federal highway statistics divided into categories such as driver, vehicle, fuel and more.

Provides information from the National Highway Traffic Safety Administration (NHTSA).

Follows the transit industry and provides statistics to help in future investments and opportunities.

​(provided by the SBA)